Goodyear Extends Title Sponsorship of the FIA ETRC until 2027
The FIA European Truck Racing Championship (ETRC) is thrilled to announce that Goodyear has extended its title sponsorship and exclusive tyre supplier agreement for the 2025-2027 seasons. The championship will continue to be known as the Goodyear FIA European Truck Racing Championship, cementing Goodyear's long-standing and integral role in the series.
A Legacy of partnership and innovation
Goodyear has been a key player in truck racing since 2003 and an integral partner of the FIA ETRC since 2016, providing specially developed racing tyres that have helped drive technological innovation and performance in truck racing. Over the past two decades, Goodyear has played a pivotal role in the development of the championship, continually pushing the boundaries of tyre technology to improve the sport and influence developments for the road haulage industry.
The renewed agreement signals Goodyear’s commitment to the future of truck racing, where it continues to use the ETRC as a testbed for innovations that impact both motorsport and the transport industry. As the official tyre supplier, Goodyear’s performance-driven technology remains at the forefront of the competition.
Commitment to sustainability
Sustainability remains a key focus for both Goodyear and the ETRC. The championship has made significant progress in reducing its environmental impact, with the use of 100% renewable HVO biofuel since 2021 and a commitment to tyre retreading, which transforms used racing tyres into on-road products for transportation fleets. This circular approach supports both the series’ and Goodyear's environmental goals and further underline their commitment to minimising environmental impact while maximising performance both on the track and in everyday commercial use.
Both the ETRC and Goodyear have recently been awarded the FIA’s three-star environmental accreditation, which is the highest level of recognition within the FIA Environmental Accreditation framework. This demonstrates the shared commitment and ongoing efforts to promote sustainable practices in motorsport and the broader transport sector.
Georg Fuchs, Managing Director of the European Truck Racing Association (ETRA), commented: “We are delighted to extend our partnership with Goodyear for another three years. Together, we have worked to elevate the FIA ETRC not only as a motorsport series but also as a platform for sustainability and technological innovation. This extension underlines our shared vision for a more sustainable future in truck racing and the road haulage industry.”
“Goodyear’s extended partnership with the FIA ETRC underscores our two-decade commitment to advancing truck racing. It is a platform to showcase the durability, efficiency, and sustainability of tyre technology in most demanding conditions. We are proud to continue supporting the championship, its teams, and its fans. The insights we gain from this high-performance environment drive innovation in our commercial tyres, translating into products that help transport fleets achieve their business goals and stay competitive,” said Maciej Szymański, Marketing Director, Commercial EMEA, Goodyear.
Next-generation tyre technology
As part of the extended partnership, Goodyear introduced a new tyre for the 2024 season, developed at its Innovation Centre in Luxembourg. The tyre enhances grip, durability, and performance in both wet and dry conditions, proving its reliability across varied track conditions. With improved durability, the tyre has reduced the number of tyres used in the championship, aligning with Goodyear's commitment to both performance and sustainability.
With its continued focus on innovation, sustainability and high performance competition, the Goodyear FIA European Truck Racing Championship is poised to enter an exciting new era. The 2025-2027 seasons promise more thrilling racing action, while also supporting the ongoing transformation of the transport industry through the tyre technologies developed on track.
Goodyear’s renewed commitment will also play a crucial role in the Goodyear Drive Results Tour, which allows fleet operators to experience first-hand how Goodyear’s advanced tyre technologies and fleet solutions deliver value both on the track and in real-world fleet operations.
